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Start the week off with President Rick Gopffarth’s reflections on the past year and what he envisions for MCAA’s future, followed by remarks from United Association General President Mark McManus on the UA’s initiatives.
Jeremy Gutsche possesses a unique perspective on innovation in the business context and draws on his background in both corporate strategy and AI to provide you with inspiration and tools to generate ideas, stimulate creativity and unlock potential. Jeremy is a creative globe-roamer with a broad appeal—an ambassador of transformational leadership for major groups. His website TrendHunter.com is the largest, most influential, most updated collection of cutting-edge ideas available anywhere.
Imagine the insight from a focus group made up of 285 million people. That’s Trend Hunter—its custom innovation advisory is changing the way the world’s most powerful brands innovate. As its founder, Jeremy relentlessly tracks and finds “The Next Big Thing”—that valuable but elusive commodity—for a global audience that generates millions of views a month. With phenomenal speed, he has grown Trend Hunter into a trusted showcase for “what’s next” in marketing, design, technology and other categories.
Kendall Toole is a lightning rod of energy, natural-born fighter and dynamic athlete who knows how to harness the collective attention in any room. Kendall is a top fitness instructor, community builder, mental health advocate, content creator and lifestyle entrepreneur on a purpose-driven mission to empower others. Kendall has quickly become one of the most influential names in health/fitness and has amassed a loyal fanbase through her ability to stay “Never Knocked Out.” Outside of fitness, Kendall advocates for causes close to her heart. She’s most passionate about destigmatizing mental health and standing as a change-maker for how society approaches 360 wellness. Kendall is fueled by leaving a positive mark on fans by motivating those around her to find their voice and believe in their inner strength.
After breaking several Guinness World Records, James Lawrence wondered if he had truly found his mental and physical limits. He knew there was more. James earned his nickname as the Iron Cowboy after he started to wear a cowboy hat during the marathon portion of his Ironman races to be quickly identified by his children. With two Guinness World Records under his belt, James and his family attempted to do something every person deemed impossible: 50 full distance triathlons, in 50 states, in 50 consecutive days (aka: 50.50.50). James’s story of reaching new limits is one everyone can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and inspired to reach higher.
Tim Tebow is a two-time national champion, Heisman Trophy winner, first-round NFL Draft pick and former professional baseball player. Now, he is a speaker, college football analyst with ESPN and the SEC Network and has written five New York Times Bestsellers. But most importantly, he is the founder and leader of the Tim Tebow Foundation (TTF) whose mission is to bring faith, hope and love to those needing a brighter day in their darkest hour of need. TTF is currently fighting for people who can’t fight for themselves in over 60 countries and counting.
MCAA President Rick Gopffarth will pass the gavel to his successor Brian Hughes, who will share his vision for the year ahead. We will recognize our outgoing and incoming Board of Directors and our new MCAA officers will be presented to the membership.
Better Than Ezra frontman Kevin Griffin has produced, written and co-written albums and songs that have sold more than 30 million copies for artists such as Taylor Swift, Train, Sugarland, Barenaked Ladies, Christina Perri and James Blunt, among others. He scored a #1 hit in 2005 with Howie Day’s “Collide.” In 2010, Griffin had Sugarland’s #1 Country hit, “Stuck Like Glue” which became the 11th most downloaded country music song of all time. Recently, Kevin teamed up with fellow songwriter Sam Hollander to form Band of Merrymakers, a rotating-cast Yuletide super group featuring today’s biggest artists such as Fitz and the Tantrums, Natasha Bedingfield and Neon Trees. Kevin is also involved in artist management, publishing, creative lectures and this fall will be an adjunct professor and writer-in-residence at NYU’s Clive Davis School of Music. He is a founder and partner along with Justin Timberlake in Pilgrimage Music & Cultural Festival, which is a two-day event in Franklin, TN.
